Checking in

Here is my example of typographic layout on a direct mail piece.

It is for a marathon and they chose to go with the current topic on the news which was the 'maya ending of the world in 2012'. Running for our lives before the end of the world. The piece was a shoe box with a textured outside. Its meant to look like tread makes from shoes. The words are bolded and pop with the orange on the black. I like the fact the made the 'to the end' a focal point because they are trying to tie in with the ending of the world concept.

Checkin in.

Checking in

Checking in. 

Checking in.